Betsy McGowen is an American creator of Camp Lakebottom (with Eric Jacobson and was named Senior Vice President and General Manager, Kids' WB! on The CW on April 21, 2006. The CW, a joint venture between Warner Bros. Entertainment and CBS Corporation, launched in the fall of 2006. McGowen, a senior executive at Kids' WB! since its inception in 1995, oversees all series development, current programming and scheduling as well as brand, image and marketing for Kids' WB! on The CW. Under McGowen’s direction, Kids’ WB! won 47 PROMAX awards for on-air branding, image and show promotion, and two Prism Awards for anti-smoking campaigns. With McGowen at the helm of programming and development, Kids’ WB! has launched several breakout animated series, including “Legion of Super Heroes,” “Loonatics Unleashed,” “Tom and Jerry Tales” and “Shaggy and Scooby-Doo Get A Clue!” In addition, the Kids’ WB! programming slate has maintained its No. 1 Saturday morning children’s broadcast rating during The CW’s inaugural fall season. In May 2004, McGowen was promoted to Senior Vice President and General Manager, Kids' WB!, overseeing all programming and marketing aspects for network television's No. 1 rated Saturday morning children's block. She previously served as Senior Vice President, Kids' WB! Marketing, and has held a top marketing position at Kids' WB! since 1995, where she helped shape the network's distinct brand image and on-air campaigns. Before The WB, McGowen worked as a freelance writer/producer/editor for many clients, including Fox and Disney Channel. From 1992-93, she was a staff promo writer/producer for Fox Kids Network. Prior to Fox Kids, McGowen was an offline/online videotape editor at NBC and Fox. McGowen majored in fine arts and theater at Wilson College in Chambersburg, Pennsylvania, and currently lives in Los Angeles. McGowen is a volunteer at St. Robert’s Center Weekend Food Pantry for the Homeless in Venice, California. She is also on the Board of Directors of the San Damiano Foundation, a not-for-profit organization producing films for charitable organizations to use as promotional tools.